Redevelopment expert to address Sebring CRA today
SEBRING - The Sebring Community Redevelopment Agency will host speaker Marjorie Ferrer, executive director for the Delray Beach Downtown Development Authority and an expert on downtown revitalization and redevelopment, at 5:30 p.m. Thursday at the Jack R. Stroup Civic Center. As executive director for the Delray Beach DDA since 1993, Ferrer has spearheaded the revitalization of the city to encompass daytime and nighttime economy and activity. In less than two decades, she has initiated concepts that have been instrumental to Delray Beach’s emergence as a thriving downtown, including Clean & Safe Initiatives, directing award-winning marketing campaigns and promotions that drive economic growth throughout the community. Under Ferrer’s dedicated leadership, Delray Beach continues to be successfully branded as the “Village by the Sea.” Her responsibilities encompass promoting Delray Beach locally, regionally, nationally and internationally, which has been voted “Most Fun Small Town in the USA” last year by Rand McNally, USA Today and the Travel Channel. Simultaneous to the DDA position, she also served as executive director of the Delray Beach Downtown Marketing Cooperative from 1993 to 2010, successfully coordinating a partnership between the Chamber of Commerce, the Community Redevelopment Agency, the Downtown Development Authority and the City of Delray Beach drawing millions of visitors and residents to the town through events.Many of the signature events included the World Famous 100-Foot Christmas Tree, First Night and Art and Jazz on the Avenue, all of which generated over $4 million in monetary sponsor support and more that $11 million in in-kind sponsor support for the events and programs. Anyone interested in downtown Sebring is encouraged to attend. For more information, go online to www.DowntownSebring.org.