Local News

ABC liquors to build new, larger Sebring store

SEBRING - The demolition of the Home Depot sign is actually a sign of things to come - namely a new and larger ABC liquor store that will be built with the Orlando-based company's new prototype design. "The building plans are in architectural review," ABC Marketing Communications Manager Lorena Streeter said. "We expect to start construction next summer around July." The new ABC Fine Wine & Spirits store will replace the existing Sebring store at 3341 U.S. 27 S., Sebring, she said. There are no plans currently for what will happen to the old building. With the new design, the store will be larger than the existing Sebring store with higher ceilings and different interior design and decor, Streeter said.
"There is a whole slew of changes inside as far as traffic flow, the colors on the wall that will help customers find what they are looking for a little more easily ... with entirely new signage," Streeter said. The Highlands County Building Department has the company's site plan for the project, but construction plans have yet to be submitted. ABC bought the 1.2-acre property at 2311 U.S. 27 N., Sebring, near the north access road to Home Depot, on March 21, 2007 for $1.4 million. The company has not yet built a new store entirely based on its new design. With expected completion in the next several months, a store in Port Orange (south of Daytona Beach) will likely be the first totally based on the prototype design, Streeter said. The company, which now has around 155 stores in Florida, was founded in 1936 when Jack Holloway opened the original store in downtown Orlando. The privately-owned company first used the name "ABC Liquors" in 1950 and started using the name "ABC Fine Wine & Spirits" in 1993.

Highlands Today reporter Marc Valero can be reached at 863-386-5826 or mvalero@highlandstoday.com