Twitter users, along with the avid crypto community, may soon see a very different version of the social media app — which is set to ditch its iconic blue bird logo for an “X” as part of a major rebrand.
However, crypto Twitter isn’t particularly happy with some of the changes.
In a series of tweets on July 23, Musk hinted that the platform would be rebranded to “X” as early as Monday, a preliminary step toward an eventual transition to “All Apps.”
According to Musk’s various tweets and polls, the rebrand may include changing Twitter’s color scheme to black, removing Twitter’s blue bird logo, and changing the name to X.
Soon we will say goodbye to the Twitter brand and gradually to all the birds
— Elon Musk (@elonmusk) July 23, 2023
The website used to access the social media site may also change, with Musk confirming that X.com, the online address for the financial services startup founded in 1999, was sold to PayPal and is now being redirected to Twitter.
According to the Wayback Machine, before the change, x.com was a plain website that could display the letter “x”. Before that, it redirected to Musk’s Boring Company website. The website URL had a long stint pointing to PayPal in the early 2000s and a period displaying eBay’s corporate site.
In March, Musk announced X Corp. to partially realize his vision for a WeChat-like app. He also founded a technology company, the parent company of Twitter.
Crypto Twitter calls rebranding decision ‘crazy’
However, many crypto Twitter users are unhappy with the proposed changes. According to March Hypebeast, Twitter is a stronghold for the crypto community with over 1 billion tweets about crypto between 2020 and 2022. Rport.
Dan Held, President of Marketing at Trust Machines said Twitter called it “iconic,” adding that Musk was “crazy” for renaming X.
Others object to the proposed X renaming. Crypto blogger Tiffany Fang said she “still calls Twitter,” which podcast host Peter McCormack agreed with.
I stand with Tiffany
— Peter McCormack☠️ (@PeterMcCormack) July 23, 2023
However, some have backed the idea that the super-app is Musk’s vision since leaving PayPal and hinting at Musk’s October. Tweet That presumably spurred his Twitter buyout to create X.
Others are offering their own ideas on how to move forward with Musk X. Axie Infinity co-founder Jeff “Jiho” Zirlin kept the Twitter name but added a crypto wallet called X to allow users to spend and platform creators.
Name it Twitter. Add a wallet called X. Let people spend and tip. Keep the new creator income in the Twitter community a circular economy.
Add Bitcoin and Eth exchanges to the wallet.
Mass adoption. pic.twitter.com/4lcxlPnW15
— The Jiho.eth (@Jihoz_Axie) July 23, 2023
Related: Twitter to impose daily limits on DMs for unverified accounts
Meanwhile, in a July 23 post, Twitter chief Linda Yaccarino added more clues about X, which will be “unlimited interactivity,” support multiple media formats, and feature payments and banking — features Musk has reportedly said he wants the crypto to support.
Without mentioning how Yaccarino said the upcoming app will be powered by artificial intelligence, Musk has previously said AI will be used to detect manipulation of public opinion.
X is the future state of limitless interaction – audio, video, messaging, payments/banking – creating a global marketplace for ideas, products, services and opportunities. Powered by AI, X will connect us all in ways we can only begin to imagine.
— Linda Yaccarino (@lindayacc) July 23, 2023
The rebranding came as Musk admitted on July 15 that Twitter’s ad revenue had fallen 50% and the company was heavily indebted.
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