Crazy love isn’t the only emotion some Taylor Swift fans feel after the music superstar Eras Tour The concert film opened in theaters over the weekend.
Taylor Swift: The Eras Tour, which is already the highest-grossing concert film of all time domestically, sparked a social media debate over the weekend regarding etiquette for moviegoers. A viral post on the topic Video Footage was shared to X (formerly Twitter) showing Swift singing “Marjorie” as theatergoers flashed their phone flashlights from their seats and danced between the screen and the front row.
“I’m at the worst screening ever,” the original poster captioned the video. “Taylor didn’t even listen.”
A different user Published She also told X that she had trouble hearing Swift at the screening they attended, adding, “People were so disrespectful that some actually got kicked out of the room. [because] They were very rude. They completely destroyed many [people’s] experience there.”
Third person Published On stage, moviegoers can expect a concert-like experience. “Because as a theater experience, it’s horrible,” the user wrote. “Expect dancing, standing up on chairs, shouting and singing. He did this for his hardcore fans.
Naturally, there are plenty of social media posts suggesting that moviegoers — especially those who can’t afford expensive tickets to a live concert — should be encouraged to view the project as an interactive experience and that it enhances the film.
Among the arguments of those who appreciated the opportunity to interact with the film, Swift herself posted about the film. Instagram In late August, with a line titled, “Eras dress, friendship bracelets, singing and dancing inspired.”
In an earlier statement regarding attendance guidelines, distributor AMC Theaters noted, “We encourage dancing and singing throughout this concert film event, but please do not dance in our seats or obstruct other guests from viewing, walking safely, or exiting the audience.”
Ahead of the film’s release, Morning Consult brand analyst Elin Briggs compared the marketing. Eras Tour Movie as Warner Bros. buys a ticket to its summer blockbuster Barbie Feel like an event. “This is not an evening event,” Briggs said The Hollywood Reporter. “That, let’s plan cute outfits, make friendship bracelets, and go together.”
Eras TourReleased by AMC Cinemas instead of a traditional studio, it grossed $92.8 million from 3,850 theaters in North America, for a worldwide weekend total of $123.5 million. It marks the second-biggest October opening weekend behind the 2019 Oscars Joker.
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