Ticketmaster apologizes to Taylor Swift and her fans for the ticket debacle

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Ticketmaster Apologized Taylor Swift And his fans after a Friday night Ticket failed This week made it harder for consumers to buy tickets to the pop star’s new tour.

“We would like to apologize to Taylor and all of his fans – especially those who had a terrible experience buying tickets,” the ticket site said. Blog post.

The company added that it tries to make ticketing “as easy as possible,” but that “it’s not the case for many people trying to buy tickets” for Swift’s tour, which will hit 52 venues beginning in March. More than five months in the U.S.

The company said it was working to “enhance our technology at a new bar set on demand” for his tour. “Once we reach that, updates will be shared accordingly on next steps, if any,” it wrote.

Me Culpa comes after Swift spoke It was published earlier on Friday about how the situation was “painful” to watch unfold in chaos.

“I’m not going to make excuses for anyone because we asked them multiple times and we promised them they could handle this kind of request,” the singer wrote in an Instagram post Friday afternoon. “It’s really amazing that 2.4 million people got tickets, but it really hurts me to feel like most of them went through multiple bear attacks to get them.”

Swift added, “I’m going to try to figure out how we can move this situation forward.”

Sales for the singer’s new Eras tour began Tuesday, but Excessive demand overwhelmed the ticketing platform, angering countless fans who couldn’t afford tickets. Customers complained on social media that Ticketmaster was not loaded, claiming that the platform did not allow them to access tickets despite having a pre-sale code for verified fans.

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Thursday, Ticketmaster declared Sales to the general public, scheduled to begin on Friday, were canceled due to “extraordinarily high demand on ticket systems and insufficient remaining ticket stock to meet that demand.”

“For those who didn’t get tickets, all I can say is I hope we get more opportunities to get together and sing these songs,” Swift said.

The Justice Department has launched an antitrust investigation into Live Nation, the owner of Ticketmaster, to see if the company has a monopoly on the market for concerts, including ticketing, a source familiar with the matter tells CNN. First the New York Times reported The hearing is Friday.

The Justice Department has contacted music venues and other ticket market participants in recent months to ask about Live Nation’s practices and industry dynamics, the Times added.

Live Nation replied In a statement posted on its website Saturday, it said it “takes seriously its responsibilities under antitrust laws” and “does not engage in conduct that could justify antitrust litigation, let alone orders required to change fundamental business practices.”

“At the time of the Live Nation-Ticketmaster merger, the Department of Justice itself recognized the competitive nature of the concert promotion business,” the company said in a statement. Report. “That dynamic hasn’t changed.”

Live Nation added, “That Ticketmaster continues to lead in such an environment is a testament to the platform and its operators, not to any anti-competitive business practices.”

“We innovate and invest in our technology more than any other ticketing company, and we will continue to do so,” the company wrote, calling Ticketmaster “the most transparent and fan-friendly ticketing system in America.”

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– CNN’s Evan Perez and Tierney Sneed contributed to this report

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