You can get the first Amazon Prime Day deals right now

year The Amazon Prime Day event runs from July 11 to 12But if you’re an Amazon Prime member, many great deals are already available.

Amazon Prime Day was created for one reason, to get people Sign up as an Amazon Prime subscriber. But the mini-holiday, launched in 2015, has succeeded far beyond its original intent and created an entirely new shopping season for Amazon and many of its retail rivals, both online and brick-and-mortar. Target, Walmart, Best Buy, and other stores have their versions, too, so there’s plenty of comparison shopping for savvy shoppers.

One of the big secrets of Prime Day is that many of the best deals for Prime members start weeks in advance. A lot of those early deals are on Amazon’s own products from brands like Kindle, Fire TV, Ring, Eero, and Echo, but sometimes early deals on Apple or Samsung products, video games, and other items slip through.

Based on my years of experience as a tech reporter and product reviewer, below are some of the best early deals, and we’ll update this list periodically.

Apple Watch Series 8, $359 (regularly $429)
The latest Apple Watch will drop to this price from time to time if you’re patient.

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